In an over saturated industry full of people starving for attention, Sherri Jones has always preferred to stay behind the scenes. Born and raised in Newark, NJ, she has proven to have what it takes to be successful in the communications and marketing industry. As a journalist-turned-publicist who has garnered financial and reputable gains for the likes of local celebrities like Hot 97‘s DJ Wallah and media firms like All Jersey Radio, as well as working on films like the upcoming documentary “Suck My Fat” and many more, Sherri’s results command the attention of those interested in the field.
When she focused her career on writing, she got the opportunity to share her voice with others by controlling the tone and getting a brand’s clear message conveyed to readers. Now, in her role as a publicist she is granted the opportunity to give others that same voice. Whether it be a song, an album, a clothing line, or any other endeavor, she makes sure that brands messages are heard by the masses.
Sherri wasn’t bitten by the PR bug until she finished graduate school. With a Bachelor of Arts in Psychology and a Masters of Business Administration in tow, her interest in public relations wasn’t peaked until someone asked her to write a press release for an upcoming event because they knew her talents as a writer. After positive media feedback and a successful event, she had found a new love.
Building on her momentum, Sherri immersed herself in the business. Equipped with the skills from her undergraduate studies in psychology, a strong work ethic and a thirst for knowledge, she landed an internship at Cordelia Donovan Inc., a NYC publicity firm. Once she began working closely with the CEO, Sherri proved to be a quick learner; less than a year later, she had founded and directed the company’s urban division. Not one to rest on her laurels, she then founded a mobile networking group called The PR Daily (PRD) which is an exclusive network of established and up-and-coming public relations professionals. PRD began simply as a method for her to connect with colleagues, and eventually expanded to a support system of over 100 publicists. Always being a self starter, she wanted to learn as much as she could, so she wanted to get as many publicists as possible in one place at one time and thought what better location to do that than through the smartphone.
Through her firm, Sherri currently maintains a full client roster that consists of music artists, design companies, nonprofit organizations, public figures, and private companies. Combining the people skills from her psychology background with her tried and true PR skills, she has successfully landed placements with NBC, CBS, The Star Ledger, MTV, and many other media outlets. With a keen ability to assess her resources, build relationships and get extraordinary results, she has proven to have what it takes to not only survive in the communications industry, but to thrive. Currently, she also holds a seat on the Executive Board of the National Black Public Relations Society.