I’m sure that you’ve been keeping up with the articles, tweets, Facebook threads, memes, and videos that are all dragging your name through the mud. The magnitude of Hurricane Harvey kind of caught people by surprise and it will go down in history as one of the most unprecedented storms ever because of the havoc it’s wrecking across Texas. People are dying, stuck in their homes, watching water destroy everything and the worse part is….it’s still raining! I just wanted to catch you up since you aren’t in town. The funny part is that as fate would have it, Houston is where Lakewood Church (your church) is, but the doors were locked. Now, I get it…it takes a lot of personnel, resources, and strategic planning to be able to serve as a shelter in the midst of a storm, so there are a million and one reasons why the doors of one of the largest churches in America was locked, but there’s also a way you could have avoided this entire PR nightmare.
From creating a name, to designing a logo, you have spent hours creating the perfect brand. You know your brand is awesome but do others think so too?Believe it or not your brand like individuals has a personality too. This is your brands identity.
- The benefits you commit to deliver
- The promises you make and keep
- The experience customers have when dealing with your company
- The emotional connecting your brand draws.